Wednesday, June 3, 2009

SEO BOOK learn.rank.dominate - usability fail

By reading Sitepoint blog I was adviced to use SEO Book's SEO for Firefox. Visiting their website I've been sent in an endless loop that leads me back to the "sign up for free" web page, even though I have both signed up and signed in already.

They may be good at SEO but I'm sure Jacob Nielsen would have fun tearing their site apart when it comes to usability and if a site is not easy to navigate it does not matter that you are number one on Google, people won't spend time looking for the information, particularly when they think they have already found it (such as Download now, really should lead to the download rather than the sign up for free). Never mind the fact that their navigation menu and site structure is all over the place. Oh well, I did find the download eventually, in the welcome email....

2 comments:

  1. After you sign up you get sent to a thank you for signing up page *****which tells you that the welcome email has the links to the tool download*****

    so I am not sure why you found that hard to figure out, unless you simply chose not to read.

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  2. The problem with the email is that it has several other links before the download link, since I read the email, clicked on the first link I was taken to the website, in other words I was deviated. Meanwhile the website kept offering a download now button that did NOT provide a download.

    So, I am a fairly regular user, that is very targeted in what I am wanting and not very interested in reading.

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